Halvarssons: Celebrating 80 Years of Heritage, Innovation, and the Scandinavian Premium
This year marks a remarkable milestone for Halvarssons: 80 years of dedication to innovation, craftsmanship, and rider-focused design. Born in 1946 in the small Swedish town of Malung—once the epicentre of leather garment making—Halvarssons has grown from a family-run leather workshop into a globally respected name in premium motorcycle touring gear.
Founded by siblings Theodor, Hjalmar, Astrid, and Gustav Halvarsson, the brand quickly became synonymous with quality. From the rugged leather jackets of the post-world war years to the sleek racing suits of the ‘70s and ‘80s, and now to cutting-edge textile gear built for modern touring—Halvarssons has never stopped evolving. At the heart of everything we create is the idea of Scandinavian Premium—a unique combination of comfort, protection, and timeless style.
But while materials and technologies have changed, the core values have not. Halvarssons continues to put quality above quantity, comfort alongside safety, and heritage at the heart of everything it creates. With a small yet passionate R&D team, every piece is developed with precision, performance, and purpose in mind.
Often imitated but never matched, Halvarssons has carved out its own path—one rooted in Scandinavian design and trusted by riders around the world. As we look back on eight decades of riding history, we also look forward—to the open road, to new innovations, and to continuing to serve the global motorcycle community with gear that embodies the idea of Scandinavian Premium.
To everyone who’s been part of the ride—Thank you! Peter Storgård Brand Manager
